Lecture: Understanding Economic Value—and the Role of Districts, Parks and Public Space in Creating It

Sep 20, 2017


Landscape architects and planners are versed in creating well-designed districts, parks and public spaces that provide amenities and opportunities for diverse groups of people. These places provide value in the form of recreation, relaxation, celebration and reflection. In addition to serving social roles, they often deliver critical environmental and ecological benefits. What is often less explored is the economic value these places create in the communities where they are located. This session will establish a working definition of economic value to provide designers with an enhanced lens through which to view their projects. Metrics used in quantifying economic performance will be explored as will strategies for capturing this value to fund park and public space investment. In addition to discussing the concepts, definitions and metrics, this session will explore these topics through real-world case studies of projects in various stages of planning, design or completion.

Stan Wall, Partner of HR&A Advisors, brings over 20 years of public and private real estate development experience to his work in preserving and enhancing urban green spaces. With insights from his career spanning the real estate project lifecycle and his work in HR&A’s parks and open space practice, he will share a data-drive approach to valuing these places as catalysts for economic development.

Instructor: Stan Wall, P.E., Partner, HR&A Advisors Inc.

Stan Wall is senior real estate and economic development executive with over 20 years of experience across the entire real estate project lifecycle including strategy, planning, finance, development, and construction. Mr. Wall is a Partner with HR&A Advisors, Inc. – an economic development strategy, real estate development advisory, and program design and implementation firm. At HR&A, Stan leads the firm’s Washington, DC office working with public and private sector clients in the region, including the National Capitol Planning Commission, the City of Alexandria, the U.S. Department of Housing and Community Development, the cities of Detroit, Norfolk, Atlanta, and many others. Stan’s career experiences have focused on improving the built environment – including his role as Director of Real Estate and Station Planning at the Washington Metropolitan Area Transit Authority where he focused on implementing transit-oriented development projects across the Washington region. Other previous experiences include Arup, Jones Lang LaSalle, Deloitte Consulting, and Lend Lease. He received a Bachelor of Architectural Engineering (Construction Management emphasis) from Pennsylvania State University and a Master of Business Administration in finance and real estate from the Wharton School at the University of Pennsylvania. He is a registered Professional Engineer in the District of Columbia. Stan a member of the Urban Land Institute and serves on the Transit Oriented Development Council; serves as a board member with the Landscape Architecture Foundation; and he previously served as a commissioner for the Maryland Sustainable Growth Commission.